The Rise of the Ecommerce Marketer – Practical Ecommerce

The leadership of ecommerce companies has shifted since the industry’s inception two decades ago. The shift can give us clues to ecommerce’s not-to-distant future.

In the early days, ecommerce management included skilled developers and technophiles, according to Rick Wilson, CEO of Miva, an ecommerce platform.

Today, software engineers and developers are in the tactical and technical trenches, if they even exist within the ecommerce organization. Marketers have …….

#ByeShopee is trending on Twitter after the ecommerce giant appointed a staunch supporter of President Marcos Jr. as brand ambassador in the Philippines

Filipina singer-actress Toni Gonzaga was appointed as a Shopee brand ambassador on Thursday.
The move sparked backlash, with some people saying Shopee has appointed a politically divisive figure amid mass layoffs.
#BoycottShopee began trending on Twitter, with 340,000 tweets as of early Friday, per Bloomberg.

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#ByeShopee is trending on Twitter after the ecommerce giant appointed a staunch supporter of President Marcos Jr. as brand ambassador in the Philippines

Filipina singer-actress Toni Gonzaga was appointed as a Shopee brand ambassador on Thursday.
The move sparked backlash, with some people saying Shopee has appointed a politically divisive figure amid mass layoffs.
#BoycottShopee began trending on Twitter, with 340,000 tweets as of early Friday, per Bloomberg.

…….

3 Ecommerce SEO Strategy Mistakes & How To Solve Them – Search Engine Journal

Over half (53%) of all consumers in the U.S. turn to a search engine like Google to find information on a product before purchase.

Yes, organic search is still the highest ROI channel.

If you’re not incorporating SEO into your digital marketing strategy, you may be missing out on a large opportunity.

It’s 2022, and SEO is more important than ever for direct-to-consumer (DTC) ecommerce brands.

Done right, you can use educational content to achieve high-ranking s…….

Strategies for Ecommerce Customer Retention

Opinions expressed by Entrepreneur contributors are their own.

One of the most critical areas for brands to audit is the cost of acquiring new customers compared to the cost of retaining existing customers. According to Shopify’s latest Future of Ecommerce report, “it’s becoming tougher to get a decent return on advertising spend, with the cost per click for paid search ads increasing by 15%.” Similarly, garnering organic traffic has become increasingly challenging, ma…….

Strategies for Ecommerce Customer Retention

Opinions expressed by Entrepreneur contributors are their own.

One of the most critical areas for brands to audit is the cost of acquiring new customers compared to the cost of retaining existing customers. According to Shopify’s latest Future of Ecommerce report, “it’s becoming tougher to get a decent return on advertising spend, with the cost per click for paid search ads increasing by 15%.” Similarly, garnering organic traffic has become increasingly challenging, ma…….

Why Ecommerce Is the Future of Business – Entrepreneur

Opinions expressed by Entrepreneur contributors are their own.

Ecommerce is a growing force in the modern economy. While the popularity of online shopping was growing prior to 2020, the recent pandemic accelerated that growth exponentially. It is estimated that through 2020-2021, an additional $218.53 billion was added to ecommerce sales just in the United States due to the pandemic.

In 2021 alone, ecommerce sales by United States sellers reached a total of $870……..

Strategies for Ecommerce Customer Retention

Opinions expressed by Entrepreneur contributors are their own.

One of the most critical areas for brands to audit is the cost of acquiring new customers compared to the cost of retaining existing customers. According to Shopify’s latest Future of Ecommerce report, “it’s becoming tougher to get a decent return on advertising spend, with the cost per click for paid search ads increasing by 15%.” Similarly, garnering organic traffic has become increasingly challenging, ma…….